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    He llegit i accepto la Política de privacitat

    Com aconseguir la confiança del condumidor a través del branding

    Branding

    La reputació de les marques a l’hora de comprar és essencial per als consumidors avui dia. Tenir prestigi és un indicatiu de qualitat i fa augmentar la decisió de compra dels usuaris.

    Així ho indica un estudi on afirma que el 91% valora positivament la confiança, és a dir, que els usuaris volen estar informats de manera honesta sobre quins productes o serveis estan adquirint. I només el 20 % dels consumidors compraria un producte de una de les 10 marques amb pitjor reputació del mercat.

    S’ha de tenir en compte que una vegada es perd la confiança per algun motiu és molt difícil tornar-la a guanyar.

    I més avui dia, on l’era digital mana i la tecnologia està a l’abast de tothom, els consumidors poden comprar en qualsevol moment a qualsevol lloc i on les xarxes socials ‘despullen’ les marques, expressant les seves opinions amb valoracions i incentivant a que els altres també ho facin.

    Per tant, el desafiament de les marques és que els usuaris tinguin confiança en elles, i on la fidelització d’aquests juga un paper molt important. En una estratègia de màrketing on-line aquest punt és importantíssim, intentar trobar un vincle amb els client i que repeteixi l’experiència

    També és de vital importància el posicionament web, augmentar la conversió i generar nous clients potencials, però a través de la confiança pot ajudar a que altres punts clau de la estratègia empresarial és solventin.

    Li mostrem alguns tips de com ha de ser una empresa per generar confiança als usuaris:

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    Ser coherents: tenir un missatge consistent i clar i apostar per la marca. D’aquesta manera s’evita la confusió i es tenen clars els objectius. Aquesta claredat transmet estabilitat al client.

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    Garantitzar una promesa de marca consistent: l’eficiència i efectivitat són molt valorades pels usuaris i tenir quelcom a la marca que sigui diferent que la competència com el preu, el disseny o la innovació, donen credibilitat.

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